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ART DIRECTION & PARTNERSHIPS


Celebrating cross-pollination, the intersection of art and industries amplifies accessibility and redefines the artistic landscape, fostering a dynamic dialogue through partnerships that transcend traditional confines. 

Jeff Koons Balloon Dog Blue porcelain art edition by Bernardaud Art As A Consequence Dimitria Markou

Jeff Koons, Balloon Dog (Blue), 2021.
Art Direction: Dimitria Markou. Photography: Shkelzen Konxheli.
Courtesy of Weng Contemporary

ART DIRECTION


MARKETING CAMPAIGN | Dec. 2021-Jan. 2022

JEFF KOONS

Balloon Dog (Blue), 2021 


The Trojan horse of the "Celebration" series.


Launch of Jeff Koons's only freestanding "Balloon Dog (Blue)" Limoges porcelain limited art edition produced by Bernardaud. The porcelain edition of the "Balloon Dog (Blue)" refers to the more than three meter high stainless steel sculptures (in various colours) from Jeff Koons's renowned "Celebration" series.

Art Direction: Dimitria Markou
Photography: Shkelzen Konxheli
Model: Aleksandra Popoviic
FOTOGEN MODEL AGENCY
HMU: Nina Tatavitto
Clothing: The Dressing Room Zug
Courtesy of Weng Contemporary

Jeff Koons Balloon Dog Blue campaign on the FT How To Spend It Art Direction Dimitria Markou

MORE FROM THE CAMPAIGN


Launched campaign for Jeff Koons' "Balloon Dog (Blue)" limited art edition, also offering it exclusively as a bundle with matching edition numbers alongside Jeff Koons's previous edition, "Diamond (Red)".

Jeff Koons porcelain art editions Diamond Red and Balloon Dog Blue Dimitria Markou
Jeff Koons on the FT How To Spend It Dimitria Markou

Jeff Koons fashion art Diamond Red and Balloon Dog Blue porcelain art editions Dimitria Markou
Jeff Koons fashion editorial Balloon Dog Blue porcelain edition Dimitria Markou

Jeff Koons Balloon Dog Blue porcelain edition Dimitria Markou
Jeff Koons Diamond Red porcelain art edition Dimitria Markou

ART DIRECTION


MARKETING CAMPAIGN | Jan. 2021

JEFF KOONS

Diamond (Red), 2020


The Greeks believed that diamonds were the tears of gods, and the Romans wrote about Cupid’s arrows being diamond-tipped. "Diamond (Red)" is the latest Limoges porcelain limited art edition by Jeff Koons, reimagining the monumental "Celebration" series, conceptualized in 1994. The Limoges porcelain limited art edition was produced by Bernardaud.

Art Direction: Dimitria Markou
Photography: Shkelzen Konxheli
Model: Zoë Pastelle
HMU: Nina Tatavitto
Clothing: Bongénie Grieder
Courtesy of Weng Contemporary

Jeff Koons fashion art Diamond Red porcelain art edition Bernardaud Dimitria Markou

MORE FROM THE CAMPAIGN


Launched campaign for Jeff Koons's "Diamond (Red)" Limoges porcelain limited art edition

department house Grieder in Zurich Zoe Pastelle with Jeff Koons Diamond Red Dimitria Markou
fashion luxury Grieder Zurich with Zoe Pastelle and Jeff Koons Diamond Red Dimitria Markou

Zoe Pastelle art editorial Jeff Koons porcelain edition by Bernardaud Diamond Red Dimitria Markou
Zoe Pastelle with Jeff Koons Diamond Red Bernardaud porcelain art edition Dimitria Markou

Zoe Pastelle art Jeff Koons Diamond Red Dimitria Markou
Jeff Koons Diamond Red Bernardaud porcelain art edition with Zoe Pastelle Dimitria Markou

PARTNERSHIP

 

LUISA WORLD

November 2021- January 2022


Where art meets fashion, an exclusive partnership presenting Jeff Koons's latest Limoges porcelain limited art edition, "Balloon Dog (Blue)." Starting from November 8th, 2021, in two of LUISA WORLD's luxury fashion boutiques, located in Kolonaki and Kifisia in Athens, and serving as the exclusive partner for Greece, Luisa World participates in the global promotion of the new "Ballon Dog" series by the celebrated American artist.

Lead: Dimitria Markou
Photography: Apostolis Koukousas
Styling: Ada Misthou
Makeup: Sophia Kossada (Beehive Artists)
Hair: Chrysanthos Smyrnaios (Beehive Artists)
Clothing: Luisa World
Courtesy of Weng Contemporary and Luisa World


Jeff Koons Vogue Greece Balloon Dog Blue at LUISA World Athens Greece Dimitria Markou

MORE FROM THE LUISA WORLD PARTNERSHIP


Jeff Koons Vogue Greece Balloon Dog Blue at LUISA World Athens Greece Dimitria Markou
Jeff Koons Vogue Diamond Red at LUISA WORLD Athens Greece Dimitria Markou

Jeff Koons Vogue Balloon Dog Dimitria Markou
Jeff Koons Diamond Red at LUISA WORLD Athens Greece Dimitria Markou
Jeff Koons Vogue Greece Balloon Dog Blue Dimitria Markou
Jeff Koons Balloon Dog Blue at LUISA WORLD Athens Greece Dimitria Markou

MEDIA COVERAGE


Vogue Greece Dimitria Markou
GLOW Greece Dimitria Markou

PARTNERSHIP

 

SHED.CLUB

February - June 2021


Artwork allocations by Alex Katz, Damien Hirst, Anish Kapoor, and Jeff Koons among others at the exclusive private member's club SHED.Club in Zug, Switzerland. 

Lead: Dimitria Markou
Artwork: Alex Katz, "Black Dress (Yi)", 2015


Alex Katz Black Dress Shed Club Zug Dimitria Markou

PARTNERSHIP

 

BONGÉNIE GRIEDER

3-8 May, 2021( extended until 15 May)


Worldwide exclusivity at Bongénie Grieder in Zurich with matching edition numbers for Jeff Koons's "Balloon Animals" limited art editions. Additionally, unveiling of Jeff Koons's latest Limoges porcelain limited art edition of "Diamond (Red)" for the first time in Switzerland.

Lead: Dimitria Markou
Photography: Kristijian Trajkoski
Courtesy of Weng Contemporary


Jeff Koons Zurich pop up Grieder Bahnhofstrasse Dimitria Markou

MORE FROM THE BONGÉNIE GRIEDER PARTNERSHIP



Jeff Koons Zurich Grieder Bahnhofstrasse Balloon Animals Dimitria Markou
Jeff Koon Balloon Rabbit Red Dimitria Markou

Jeff Koons Diamond Red at Grieder Bahnhofstrasse in Zurich Dimitria Markou
Jeff Koons Balloon Monkey Blue Dimitria Markou

Jeff Koons Zurich Grieder Zoe Pastelle Diamond Red Dimitria Markou
Jeff Koons Balloon Animals at Grieder Zurich Bahnhofstrasse Dimitria Markou

FOLLOWED BY A SECOND PARTNERSHIP WITH BONGÉNIE GRIEDER 
IN BASEL, ZURICH, LAUSANNE, AND GENEVA IN AUTUMN 2021
WITH ARTWORKS BY ANDY WARHOL, JEFF KOONS, AND ERWIN WURM


EXPAND THE CONVERSATION


Interconnectedness plays a big role in storytelling.
Let's connect the dots together. 

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